Tuesday, November 11, 2008

Interchanges.com Explains the importance of Domain names

Domain Names are very important and we at Interchanges.com believe that domain name is very essential for an internet marketing campaign.Lets take a look at the various parameters that help in choosing the correct domain name.

Short and keyword rich
If you have SEO in mind then a good domain name is very important for your business. First and foremost it should have your keyword. In addition, it should be short and easy to remember. Being in the SEO industry we can safely say that URL’s of pages and the anchor text of links linking to these pages play an important role in Search Engine Optimization or SEO. The presence of an appropriate keyword in the domain name will do no harm to your SEO campaign as most webmasters generate links by making use of the business name in the anchor text. This will make sure that your keyword is present in the anchor text as well as the URL.

Long may do
There may be a possibility that you don’t get a short domain name which incorporates your most general keyword. In this case a long domain name (not more than 3-4 words) can be considered. For example let us assume that you are an internet marketing service provider and you can’t get a domain by the name of internetmarketing.com. Here a domain name such as internetmarketingusa.com may also serve the purpose as it gives an idea of your business and geographical location.

Some may argue that in choosing a domain name with keywords you compromise on the branding, but we at Interchanges.com feel that since both these parameters are equally important one can have domain name as the name of the company and then "/" followed by keywords targeting specific pages. This strategy has worked consistently for us and we are sure that its the right strategy.

Thursday, April 17, 2008

Get an awesome make-over for your web-site today!

Tired of the old boring look of your web-site?? Or are you just pushing yourself to like the traditional look minus any latest technologies used in your web-site?? Or do you want more brand visibility; you want to reach a specific audience, obtain a higher position in Google or increase online sales but are not really successful in achieving any of these?? Then just let go of all your worries and anxieties as the solution to all these is just a click

Interchanges.com provides your web-site an astonishing make-over by its Web Development services and you could also increase your online revenue by it’s Search Engine Optimization (SEO) services. You can have a flash site now instead of the same old boring plain sites which are rather less attractive depending on your target audience off course. Interchanges.com can help make sure your web site and/or landing page is created using best practices from years of testing and optimization. By utilizing proprietary formulas and methods developed by Dr. Flint

McGlaughlin, founder of Marketing Experiments and Interchanges.com has the unique ability to build strategies into pages that are sure to perform at the optimal level. Let our Site Greeter welcome your web visitors, provide Customer Services during their stay and generate leads for you before they click-away. As a matter of fact, our Site Greeter is actually a Real Live Customer Service Agent who helps you sell, up-sell and cross-sell your products and services.
Capturing leads is one of the most, if not the most important reason for having your web site. Done properly it can transform your web site into one of those fantastic Internet success stories we all read about. Yet, many are unaware or ignore these crucial lead capture elements when designing their web sites.

'Lead capture' simply means capturing or obtaining the contact information (name and e-mail) of your site's visitors. You obtain permission to contact these visitors because they voluntarily gave you their contact information. Most web sites do not focus on giving different contact options to the visitor. There are various personality types and each type prefers different ways of learning more about your company. Some want to speak to someone right away over the phone or via chat, others want to read more or learn more on their own before speaking to someone. Interchanges realizes this important facet of Marketing Internet marketing and recommends the following capture tools be integrated in every web site

Telephone number:
The phone number should be in a prominent position on the web page so that the user does not have difficulty in finding it when they are ready to speak to someone. Interchanges.com also offers a call-tracking service to determine which marketing channel your calls are coming from.

Newsletter Sign-up
There should be a place for visitors to enter their name and email address to receive further information from your company. Interchanges.com will help create a good incentive for them to sign up.

Live Site Greeter
This cutting edge service allows your company to proactively engage your web site visitors in a live chat. Interchanges.com provides the live greeter for you and sends all chat transcripts to your email address for you to follow up with in real time. This is one of the most powerful capture tools available.

Click to Call
This service starts with offering an e-button on all your web-pages and if desired, in your email signature. When you determine what hours you want to be reachable, your button will display and be clickable. The visitor on your site enters their phone number where they are NOW, their phone will ring NOW and your desired phone number, perhaps your cell phone, will ring NOW. You have just delivered on the promise that the two of you will talk NOW.

Also see

Interchanges.com SEO

Interchanges.com SMO

Interchanges.com Web Design

Friday, April 11, 2008


In this era of 21st century with the growing increase of Web 2.0, social networking sites have done a challenging role. The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. O'Reilly’ noticed that web was becoming more popular than ever before, with flourishing new applications in the market Web 1 was replaced by Web 2 , Web 2.0 is nothing but collection of approaches, which are helping to develop the world at rapid speed. These approaches, including APIs, RSS, Folksonomies, and Social Networking.

"Web 2.0 also includes a social element where users generate and distribute content, often with freedom to share and re-use. This can result in a rise in the economic value of the web to businesses, as users can perform more activities online."
--Rajesh Barnwall

Social Networking sites added power to the application. It is providing new opportunities for sharing one’s opinion, thought and knowledge.

Social Media Facts
MySpace is not just for kids & teenagers!

  • Did you know…40.6% of MySpace users are between the ages of 35-54? Source.
  • MySpace has grown to over 300,000,000 people and is growing at a rate of over 230,000 per day! Source.
  • MySpace achieves nearly 80% of visits to online social networking web sites Source.

Interchanges Advantages

  • Proprietary technology
  • Experts that “live” in the social networks
  • Systematic Processes for developing friends
  • Lead generation techniques

Blogging is one the important method used by social networking sites .It means creation of one page website. Many blogs focus on a particular topic, such as web development ,SEO, SMO,Email Marketing, Mobile marketing and some blogs focuses on Particular industries like Interchanges.com.

Blogs includes a few things

  • The contents are listed in chronological, order newest on top
  • Comment box for people to give comments on particular blog
  • An archive of older articles
  • An Internet forum is a web based application which is used for discussions and posting user-generated content .

Common ways to setup an individual forums

  • Category: This is a forum where people can’t post anything it is just used for grouping other forums
  • Normal' Forum: The place where people can post their discussions
  • Link Forum: This is used to link other forums.
  • Archive Forum: This is s now just used as an archive for old information

Face book.
Facebook is a social networking website which is increasing its popularity day by day.It was launched on 4th Feb. 2004. Mark Zuckerberg founded Facebook who was a student of Harvard University .Intially it was limited to Harvard university students but later it expanded and now the whole world can use .The website has more than 70 million user.

Xanga is another networking sites which provide many web based services like weblogs photoblogs, videoblogs, audioblogs and social networking profiles . It now has an estimated 40 million users worldwide.

Other sites
Sconex.com , Bebo.com ,Tagged.com , Friends.com.

Wednesday, April 2, 2008

Presence of Interchanges.com on World Wide Web

In this growing era of World Wide Web Interchanges.com sparked a revolution in communications by providing different strategies for different services

Interchanges.com took World Wide Web as a platform which has been called the "fastest growing form of communication ever", which is extremely powerful and allowing different people to communicate with each

The strategy of interchanges.com is different they believe in "the geniuses do what the geniuses do best". We have assembled a talented staff of experts in separate fields of importance like Web site development, management, Internet commerce, security, marketing, print media, search engine ranking

Interchanges.com understand the needs to get return on investment that will save your thousands, or tens of thousands of dollars while developing a number of revenue streams that can generate at least a ten fold return on your investment in the first year.

The solutions provided by us will work in harmony with your existing marketing and business plan. We create a cutting edge commercial solution for your business that gets results. So if your aim is to be more than just another statistic on the web that are losing money, then you need to make the right choice about who you trust your web presence with. There is no other medium that offers such a huge marketing potential for such a small investment. It is estimated that there are now more than 300 million people searching the web.

Interchanges.com encourages people to talk to one of our Internet consultants for more information on how we can help your business stake its claim on the Internet.

Also see

Interchanges.com on Hub

Interchanges.com on Xanga

Interchanges.com on My Space

Interchanges.com on Digg

Interchanges.com on Ning

Interchanges.com's Insocial Media

Interchanges.com on Wordpress